Chabad Lubavitch is a worldwide outreach Chassidic organization dedicated to the strengthening of Jewish identity through outreach and public programming. The word Chabad is a composite of three Hebrew words, which translate to wisdom, understanding and knowledge. Lubavitch is a city in Russia. Until his death in 1994, Chabad Lubavitch was led by Rabbi Menachem Schneerson of Brooklyn, New York. In 1997, there were 2,000 Chabad rabbis serving the whole of the Jewish Diaspora. Chabad Lubavitch of Alberta is based in Calgary with a chapter in Edmonton. The Edmonton chapter operates a Chabad house for study and worship, offers educational opportunities to interested Jews, raises funds, and publishes a newsletter. Since its founding in 1991, the Edmonton chapter of Chabad has been led by Rabbi Ari Drelich.